Scotch is complex—so we built tools to guide people through it.
On social, we shared flavor tips and pairing advice. In person, we created the interactive Tasting Table, a sensory-forward experience that used hidden screens to visually “burst” flavors as people sipped through the portfolio. Part of the House of Walker tour, the table gave guests a guided synesthetic tasting—bringing flavor to life in real time.
Each guest’s tasting experience was shareable with a single tap.
No logins, no phones out—just frictionless social moments designed into the build itself.
To bring the story of Johnnie Walker’s legacy to life, we created a simple, elegant animation that evolved from a single stroke into a rich, layered journey through the brand’s history. The piece was featured in Adweek’s Top 10 , and adapted into an interactive installation using gestural tech, letting visitors “play” the brand story like a game inside the House of Walker
As the House of Walker traveled, we celebrated local figures who embodied progress and integrity. In each city, we featured a standout guest—highlighted with a documentary short, a speech, and a shared toast.
The featured film on this page profiles Bill Cowher, but other honorees included Sean Swarner and Derrick Ashong, each one bringing their own story to the brand’s message.
Sean Swarner’s story isn’t about what he survived—it’s about what he did next. We featured Sean as part of our mentorship series to honor the mindset that keeps walking forward. His featurette follows his journey, his mission, and the quiet power of perseverance. A toast to defying limits.
Derrick Ashong’s life spans art, activism, and innovation—from Harvard to Hollywood to the global stage. In his featurette, he speaks to the importance of voice, responsibility, and using your platform to move culture forward. A moment of reflection and a celebration of purpose.
In partnership with Esquire for their Life of Man exhibit, we created an interactive projection-mapped table. Each placement of a glass triggered the portrait and wisdom of one of the featured men. A simple toast became a moment of shared experience—linking generations, ideas, and character through design.
