Hi, I'm Matthew Lucero
An Art director (at EuroRSCG Worldwide) from Albuquerque, New Mexico. Living in Brooklyn New York.
If you would like to see some of the fun projects I've worked on in the past, send me a message and we'll chat.
In the mean time, you can find me:
Doodling on Meedeor- Starring on Reader
- Blogging on Velhetica.com
- Tweeting as @Velhetica
- Linking In
- Connecting on Facebook
- Snapping on Instagram
- Attending Concerts
- Saving on Delicious
- Contact
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Posts
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Posts
Steady as She Goes on the Behance Network, from FFFFOUND! / EVERYONE http://bit.ly/KrLPZo
The Relaxing Tub, from The World’s Best Ever: Design, Fashion, Art, Music, Photography, Lifestyle, Entertainment http://bit.ly/KSBzyz
Jeju island’s Modern Cocoon House, from My Modern Met Featured - My Modern Metropolis http://bit.ly/KrLPIX
Spectacular Oil Paintings of Twinkling Eyes, from My Modern Met Featured - My Modern Metropolis http://bit.ly/KSBx9M
Recreating a Scorched Room with Black Thread
Pinar, mymodernmet.comWhen I first set my eyes on Japan-born, Berlin-based artist Chiharu Shiota’s work, I wasn’t sure if I was looking at an installation or a dark charcoal illustration. Though the piece echoes sketch-like imagery, it is in fact an installat…
Freestyle and illustrative Wallpapers By Matei, from Design You Trust - Design and Beyond! http://bit.ly/zyx5tM
mightymusefactory:
Sheep in Wolf’s Clothing | contraomnes, from Illustrationmundo http://bit.ly/wHl9HF
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Posts
- May 20, 11
”…terrifically effective… this purified musical and graphical world is truly monumental.” –Art Review
Following critically acclaimed installations by Ernesto Neto and Christian Boltanski, Ryoji Ikeda has been selected by the Armory for its third annual visual art commission in the Wade Thompson Drill Hall. Ikeda creates a visual and sonic environment where visitors are submerged in an extreme illustration of projected and synchronized data. His work uses scale, light, shade, volume, shadow, electronic sounds, and rhythm to flood the senses. In choreographing vast amounts of digital information, Ikeda conjures up a transformative environment in which visitors confront data on a scale that defies comprehension, experiencing the infinite.
This installation includes strobe effects.
Ryoji Ikeda
A Japanese sound and visual artist who lives and works in Paris, Ikeda has collaborated with such artists as choreographer William Forsythe, architect Toyo Ito, musician and visual artist Carsten Nicolai, and photographer Hiroshi Sugimoto. Shown widely in Europe and Japan, this is his first major installation in the United Statesfrom Park Avenue Armory
- Apr 25, 11
Beautiful street art by Vihil made from jabbing and prodding holes out of the walls. I love how real everyone looks in these. No over dramatized features, just true to life portraits executed beautifully.
from My Modern Metropolis
- Jan 27, 11
Dan Grayber creates what he refers to as “Mechanisms” whose sole purpose is to serve it’s own purpose. Often using counterweights and springs to hold itself afloat in order to hold a counterweight. They’re pretty great.
Shows Runs January 20, 2011 – March 5, 2011
Reception on February 4th, 5-8pmFrom Johansson Projects
Dan Grayber isolates machinery from its usual role of fulfilling human needs through placing it in an eternal mode of self-perpetuation. His safety-orange powder coated objects endlessly assure their survival through completing the simple and essential task of holding oneself up. These sculptures, which create problems as they solve them, exude a sovereign elegance, the dignity of not having to justify themselves to an outside source.
- Jan 25, 11
Line is the most fundamental aspect of any composition. Saul Steinberg explores the idea of the ideas and concepts that unfold from that notion.
From Neives:
The hallmark of Saul Steinberg’s art is the inked line, always drawn with a spare elegance that expresses the semiotic richness of the line itself. As it shifts meaning from one passage to the next, Steinberg’s line comments on its own transformative nature.The Line, the original a 10-meter-long drawing with 29 panels that unfold, accordion fashion, is Steinberg’s manifesto about the conceptual possibilities of the line and the artist who gives them life. His drawing hand begins and ends the sequence, as the simple horizontal line that hand creates metamorphoses into, among other things, a water line, laundry line, railroad track, sidewalk, arithmetic division line, or table edge; near the end, the curlicues etched by the iceskater’s blade remind us of the role calligraphy plays in Steinberg’s art.
The Line was designed for the Children’s Labyrinth, a spiraling, trefoil wall structure at 10th Triennial of Milan, a design and architecture fair that opened in August 1954. The drawing, photographically enlarged and incised into the wall, was one of four Steinberg conceptions used on the labyrinth.
- Jan 17, 11
Every day the new generation asserts itself as people who grew up and became incredibly inspired by the video games they played as children. Venice’s Gallery 1988 presents a series of limited posters by artists around the world, the subject matter ranges from Tetris to Final Fantasy. You can buy the posters here: http://nineteeneightyeight.com/sf/venicejan11.html
- Jan 17, 11
Chinese art is blowing up isn’t it? Specializing in updating traditional Chinese technique with a modern approach these stunning paintings done in slices on single panes of glass and then re-assembled to create striking three-dimensional piece.
What I love about these images is how constrained the technique is. Doing something like this can easily venture into gimmick and instead of going that route he lets the subject matter tell it’s own story without creating an overly-dramatic voice. Some of the figures ebb and flow into transparency themselves creating a ghost-like appearance that is both striking and mystifying.
Xia Xiaowan currently lives in Beijing, China and is a professor of Stagecraft at the Central academy of Drama. He graduated from the Chinese Central Academy of Fine Arts in 1982 and has since exhibited around the world with no shows in the US (yet…*nudge nudge*)
- Jan 04, 11
A fantastic documentary following the New York chiptunes musicians.
From hulu:
Reformat the Planet’ is a feature length documentary which delves into the movement known as ChipTunes, a vibrant underground scene based around creating new, original music using old video game hardware.
http://www.hulu.com/watch/204474/reformat-the-planet
Trailer:
- Dec 25, 10
These gorgeous paintings, featuring women doing some pretty gnarly things with food, by Emily Burns of New York are self-described “new american grotesque”. I would disagree only on a matter of logistics, considering that Grotesque is a pretty specific term. Either way these hyperrealistic paintings are pretty great.
- Dec 23, 10
Suprasensorial: Experiments in Light, Color, and Space, is the first museum exhibition to situate pioneering Latin American artists among the international canon of those working with light and space. The exhibition presents Latin America as the source of new ideas about the nature and function of art through the re-creation of important large scale installations by five highly regarded and influential artists: Carlos Cruz Diez, Lucio Fontana, Julio Le Parc, Hélio Oiticica and Neville D’Almeida, and Jesús Rafael Soto. The exhibition aims to illuminate the field by expanding the dialogue surrounding light-and-space practices in contemporary visual art beyond the California tradition of the late ’60s and ’70s, to include pivotal Latin American impulses expressed more than a decade earlier.
The five large-scale environments on view in Suprasensorial: Experiments in Light, Color, and Space exemplify the artists’ embrace of light, color, and space as art materials as well as their interest in forging a new object-viewer relationship. Conceiving works that require the active participation of the viewer, each sought to engender a sensory experience of art that goes beyond the aesthetic. This immersive encounter, which Oiticica described as “suprasensorial,” was intended to shift the viewer’s position vis-a-vis the artwork, bridging the distance between spectator and object, demystifying art by making it part of everyday life. The viewer no longer need stand in front of an artwork, as with painting, or walk around it, in the case of sculpture, but should enter it, becoming fully engaged in a kind of “sensorial exaltation.” Insisting on the viewer’s presence as necessary for the completion of the work, each of the artists in Suprasensorialmakes him/her an indispensable part of the art-making process.
A highlight of the exhibition, Hélio Oiticica and Neville D’Almeida’s Cosmococa-Programa in Progress, CC4 Nocagions (1973) features a 90-centimeter-deep swimming pool installed amid colored lights and multiple wall projections of John Cage’s book Notations, a collection of music manuscripts, covered with lines of cocaine. The water presents a dynamic surface where the movements of the swimming participants are integrated into the work in a complete reinvention of art as an immersive, sensorial, and interactive experience. For MOCA’s presentation, the public will be invited to swim or lounge in the heated pool during museum hours, supervised by a lifeguard. Changing rooms will be available for visitors who bring swimsuits, and the MOCA Store will offer a line of disposable swimwear. Towels will be provided.
Organized by MOCA Senior Curator Alma Ruiz,Suprasensorial: Experiments in Light, Color, and Spacewill be presented from December 12, 2010, through February 27, 2011, at The Geffen Contemporary at MOCA, followed by a tour to the Hirshhorn Museum and Sculpture Garden, in Washington D.C from June 23-September 11, 2011.
The exhibition will be accompanied by a generously illustrated 148-page catalogue featuring an essay by MOCA Senior Curator Alma Ruiz, who presents a context for the development of this work in Latin America as well as an analysis of each piece featured in the exhibition. The publication will also include a selected exhibition history and bibliography for each artist.
Suprasensorial: Experiments in Light, Color, and Spaceis presented by Fundación Jumex.
Major support is provided by The Andy Warhol Foundation for the Visual Arts and Mandy and Cliff Einstein. Generous additional support is provided by Betye Monell Burton, France Los Angeles Exchange (FLAX Foundation), Kathi and Gary Cypres, and the Consulate General of Brazil, Los Angeles.
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Tweets
- Finish! (at @ConeyIslandFun) [pic] — http://t.co/JXglGsuj
- If you wanna buy into the Facebook IPO, it looks like it's gonna hit IPO price pretty soon here.
- @TourDeSummerlin aww, <3 -- every day is bike to work day for me. unless there's a race tomorrow, gotta conserve the lactic acid.
- I'm super sad I wasn't able to participate in National Bike to Work Day. Tomorrow is the Brooklyn Half-Marathon.
- Do you hate people with "social" in their job titles? Me too. http://t.co/7E1YaWMz
- Proving everyone wrong about everything for no reason doesn't prove your intelligence, it proves you're annoying as fuck.
- Unf. 35 photos of stretching olympians: http://t.co/4NmXPbMZ
- Oh man. Such a sad day. http://t.co/kVt9bfgX
- Apparently there's a celebrity height database somewhere Google is tapping into: https://t.co/fZQnFwpV
- They had to write 120 different tweets for this. | You can help wounded warriors & @wwpinc: http://t.co/kD9TMWY0 #ht4h
- Why are Australians so fucking insane?
- Netflix redesigned it's video player for it's boring movies.
- Tanks for singing Irene Cara. Cast of Glee.
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Info
- SummaryArt director specializing in Digital with a background helping startups get off the ground. I have experience and feel comfortable making ginormous web apps or destination agnostic e-conversation starters.
My history and clients are Kraft, Mercedes-Benz, Renault, P&G, Samsung, TIAA-CREF, Comcast, American Express (including OPEN, Zync, Mobile, and more recently the Global Advertising and Brand team), Guthy-Renker, Cognizant, Westin Hotels, AXE, Dyson, Artpartner, Jansport, Foster's Beer, and Humana .
I've worked on a gazillion winning pitches for companies like Poke New York, Tile Financial, Razorfish, Digitas, and Ogilvy + Mather.
My goals are always the same, to work with a great team on great projects and to be proud of what I'm doing. To go into every project with curiosity and a toolbox of the things I learned up until that moment. To make mistakes, ask questions and learn from my peers while sharing inspirational, amazing, or hilarious things with them. To Innovate, and contribute towards innovation in digital, making all of our lives a little easier.Specialties: I come from a strong design background and I'm a geek. I always approach a problem from outside the browser window to figure out what the core of the message is. I'm not afraid to challenge the status quo for a good solution and in a project my biggest enemy is the word "no". I breathe eat and live design, technology, art, and things that blur the line between them, get along well with other passionate geeks and do well when I collaborate with them.Experience- Apr 2012 - PresentSr. Art Director / Euro RSCGTeam Volvo global
- Feb 2012 - Apr 2012Freelance Sr. Art Director / mcgarrybowenHang out on the Marriott Hotels and Resorts global team.
- Oct 2009 - Feb 2012Sr. Art Director / DigitasHired full time to help make digital beautiful again. I reside on the American Express Global Advertising & Brand Management Team. Work on several new business initiatives (including a few recent wins). Learn things I never knew yesterday, roll my eyes at corporate advertising jargon, float from team to team (Comcast, Samsung, American Express, Renault) and be the best thinker/doer/tinkerer I can be. Helped win and produce the fall 2010 TIAA-CREF brand (Digitas' first AOR win).
- Mar 2009 - Oct 2009Art Director / Ogilvy & MatherHelped make a pretty solid web application with a pretty solid team.
- Feb 2009 - Jul 2009Senior Designer / FreelanceTook on a series of independent clients including Jansport and Tilefinancial.com
- May 2008 - Jan 2009Freelance Art Director / RazorfishHung out on the Mercedes Benz USA team.
- 2008 - 2009Freelance Designer / PokePulled in to help on several projects including the winning Dyson pitch.
- Sept 2007 - Jan 2009Senior Designer / Design Is Fuel
Education-
2003 - 2006Art Institute of California: San DiegoBA in Graphic Design
Additional Information-
Websites:
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Interests:Modern art, music, compositions and the entire aesthetic surrounding simplicity.
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Photos
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Photos
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Upcoming
- New York, NY, US
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Posts
- Apr 18, 12
- Apr 12, 12
- Apr 03, 12
- Apr 02, 12
- Feb 28, 12
Love the endframe on this. The transition is wonderful.
